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How answer engines decide who gets cited — and what to do about it.

Working notes on measuring and improving AI visibility. Definitions with the arithmetic attached, failure modes we hit in our own audits, and no throat-clearing — our own product flags that as an issue, so we do not get to do it here.

Or just measure your own domain.

The free plan tracks 5 prompts on 1 engine weekly plus 10 keywords, with the MCP server enabled so you can ask about it from Claude or ChatGPT. See what each plan includes.