7 Best Ahrefs Brand Radar Alternatives in 2026
Ahrefs Brand Radar works two ways: an AI Visibility Index that shows any brand's mentions across roughly 500 million prompts modelled from Ahrefs' keyword data (from $199 a month), and custom prompt tracking for your own questions (packages from $50 a month, with 150 to 600 checks included in paid Ahrefs plans). As of October 2026 the closest alternative for index-style research is Semrush's AI Visibility Toolkit ($99 per domain, billed annually), which runs AI visibility reports on any domain. For tracking your own prompts, Otterly ($29 for 15), Peec ($95 for 50) and SE Ranking (100 prompts inside its $129 Core plan) cost less; Scrunch ($250) and AthenaHQ ($295) cover more prompts or models; Profound suits large brands on custom contracts.
Prices and features below come from each vendor's own pricing and product pages, checked on 25 October 2026. US dollars before tax.
What Ahrefs Brand Radar offers today
Brand Radar has two parts. The AI Visibility Index, from $199 a month, shows any brand's visibility across an index of prompts that Ahrefs says are modelled from real searches in its keyword database; its Brand Radar page puts the total at 496 million+ monthly prompts and its pricing page at 502 million+, across AI Overviews, AI Mode, Gemini, Copilot, Perplexity and ChatGPT. Custom prompts track the exact questions you choose, daily, weekly or monthly, at one check per prompt per platform, location and update. Paid Ahrefs plans include 150 (Lite), 300 (Standard) or 600 (Advanced) checks a month, and packages add 2,500 checks for $50 a month, 7,000 for $100 or 25,000 for $250. Ahrefs also offers free AI traffic and AI bot analytics and source research across YouTube, TikTok and Reddit.
The usual reasons to look elsewhere: you do not use Ahrefs for SEO, you want daily tracking of a fixed prompt set without buying the index, you need Claude or Grok, or you want more prompts per dollar.
Ahrefs Brand Radar alternatives at a glance (October 2026)
| Tool | Method | Entry price | Prompts at entry | Engines at entry |
|---|---|---|---|---|
| Ahrefs Brand Radar (baseline) | Prompt index plus custom prompts | From $199 (index); prompts from $50 | Index of about 500M; checks by package | AI Overviews, AI Mode, Gemini, Copilot, Perplexity, ChatGPT |
| Semrush AI Visibility Toolkit | Reports on any domain plus custom prompts | $99 a month per domain, billed annually | 25 daily | ChatGPT, Google AI, Gemini, Perplexity |
| SE Ranking | Prompt tracking and AI competitive research in a suite | $129 a month (Core) | 100 daily | 5 LLMs; AI Search add-on for more |
| Peec AI | Prompt tracking | $95 a month | 50 daily | Choose 3 of 6 |
| Otterly.AI | Prompt tracking | $29 a month | 15 daily | ChatGPT, AI Overviews, Perplexity, Copilot |
| Scrunch | Prompt tracking | $250 a month | 125 | ChatGPT, Perplexity, AI Overviews, Copilot |
| AthenaHQ | Credit-based tracking with prompt volume estimates | $295 a month | 3,600 credits | 11 models incl. Claude and Grok |
| Profound | Prompt tracking with agents | Free 7-day trial, then custom | 50 on the trial | Up to 9 on Enterprise |
The alternatives, one by one
Semrush AI Visibility Toolkit: the closest research tool
Like Brand Radar's index, Semrush lets you run AI visibility reports for any domain, up to 300 a day, with competitor research and prompt research. The Base plan is $99 a month per domain, billed annually, and also tracks 25 custom prompts daily for one domain, with mentions from ChatGPT, Google AI, Gemini and Perplexity and an AI-readiness site audit. Semrush's SEO + AI Search plans include 50 to 100 tracked prompts with the SEO toolkit. Best for: Semrush users, or teams that want index-style research at a lower entry price. Limit: 25 tracked prompts per domain.
SE Ranking: AI tracking inside a cheaper suite
Core ($129 a month, $103.20 billed annually) tracks 100 AI prompts daily across 5 LLMs, includes AI competitive research for 5 domains and a full SEO suite with 2,000 daily keywords; Growth ($279) tracks 250 prompts with research on 15 domains. The AI Search add-on adds 200 prompts on AI Overviews, AI Mode and ChatGPT for $89 a month. 14-day trial without a card. Best for: agencies replacing Ahrefs and Brand Radar with one subscription. Limit: payments are non-refundable.
Peec AI: daily prompts, unlimited users
Starter is $95 a month for 50 prompts on 3 models, Pro $245 for 150 and Advanced $495 for 350, all daily with unlimited users; extra models cost $30 to $140 a month and annual billing saves 15%. Claude, Grok and DeepSeek are on Enterprise. Best for: teams that want a fixed prompt set tracked daily. Limit: no index of other brands' prompts.
Otterly.AI: the lowest entry price
Lite is $29 a month for 15 prompts tracked daily on ChatGPT, AI Overviews, Perplexity and Copilot, with AI Mode and Gemini at $9 each and Claude at $29. Standard is $189 for 100 prompts. Free trial. Best for: small teams starting out. Limit: few prompts at entry.
Scrunch: more prompts at mid price
Core is $250 a month for 125 unique prompts on ChatGPT, Perplexity, Google AI Overviews and Copilot, with a 7-day free trial; Enterprise adds Claude, Gemini, Meta AI, AI Mode and Grok. Best for: mid-size brands with one product line. Limit: refresh frequency is not stated on its pricing page.
AthenaHQ: the most models at entry
Starter is $295 a month (17% off billed annually) for 3,600 credits, one per AI response, across 11 models including Claude and Grok, with prompt volume estimation; a free Essential tier includes 300 credits. API access and extra credits are paid add-ons. Best for: brands whose buyers use many assistants. Limit: credits run out faster with many models.
Profound: enterprise depth
Profound's free trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and AI Overviews; Enterprise is custom, with up to 9 engines including Claude and DeepSeek, AI Marketer agents, SSO/SAML and SOC 2. Best for: large brands that need breadth and security reviews. Limit: no published price.
Pick by why you are leaving Brand Radar
| Reason | Look at first |
|---|---|
| You do not use Ahrefs for SEO | Peec, Otterly, Scrunch |
| Lower price for index-style research | Semrush AI Visibility Toolkit |
| AI tracking and SEO in one cheaper plan | SE Ranking |
| Claude or Grok at entry | AthenaHQ |
| Enterprise security and breadth | Profound |
| Lowest entry price | Otterly |
Where Fenn fits
Brand Radar and the tools above measure. Fenn measures and prepares the fix: it asks ChatGPT, Claude, Gemini, Perplexity and Grok your buyers' questions when you start a check, reports share of answers, share of voice, position, sentiment, competitors and cited sources, and turns each gap into a site fix with a ready prompt or an answer-first page draft for your approval. It has no prompt index, does not track AI Overviews and does not run on a schedule. Plans are $29, $79 or $199 a month after a demo.
FAQ
How much does Ahrefs Brand Radar cost?
As of October 2026, the AI Visibility Index starts at $199 a month, and custom prompt packages start at $50 a month for 2,500 checks. Paid Ahrefs plans include 150 to 600 prompt checks a month.
What is the cheapest alternative to Ahrefs Brand Radar?
Otterly at $29 a month for 15 prompts tracked daily. For index-style research on any domain, Semrush's AI Visibility Toolkit at $99 a month per domain, billed annually.
Which Brand Radar alternative tracks Claude?
AthenaHQ at entry, Otterly as a $29 add-on on Lite, and Peec, Scrunch and Profound on enterprise plans. Fenn also asks Claude.
Is Brand Radar a rank tracker?
No. Ahrefs' Rank Tracker tracks positions in search results, updated weekly; Brand Radar tracks brand mentions and citations in AI answers.
Put this to work on your own website.
Fenn finds what your customers ask, drafts the articles and site fixes, and measures what ChatGPT, Claude, Gemini, Perplexity and Grok say about you — with every change waiting for your approval.